Social Studio & Marketing Cloud Release Jan 2021
There’s some new releases coming to Social Studio and Marketing Cloud, and we can’t wait to jump in and take a look. With the release notes just being published, here are the enhancements we’re most excited about.
Social Studio
Multi-Factor Authentication
Social Studio and Social Studio Mobile now support Multi-Factor Authentication (MFA), further protecting your social accounts. This can be enabled in Admin, with your users being prompted to set up MFA when they next login.
Enhanced Single Sign-On
Administrators can now enforce Single Sign On (SSO) across users in Social Studio. Once SSO has been setup in Admin and tested, set SSO as the required login method. While, improving the trust and security of Social Studio, it’s also easier for users login, too.
Marketing Cloud
Datorama Reports for Marketing Cloud
Coming February, this addition to Analytics Builder gives you detailed insights and analysis for emails and journeys. If you’re a Corporate, Enterprise or PRO customer, with Discover enabled in your account, you’ll have access to a whole new level of dashboards, scheduled reports and pivot tables.
Customer 360 Enhancements
There are lost of updates here, including unifying customer records based in their device and creating data streams from your web sites and mobile apps! We’re sure you’ll find something in the thirteen enhancements to help you build better audiences.
Use WhatsApp in Journeys
Using a new journey activity, you’ll send WhatsApp messages to your audience and automate responses. These can be personalised with Content Builder and the API partnership with Sinch to improves how your conversations flow.
AMP-Powered Emails
Improve the accuracy and relevance of your emails highly personalised and interactive content based on opening times. From March 1, Corporate, Enterprise and Pro accounts will be able to build out AMP emails through Content Builder. Find out more about AMP Emails at amp.dev.