Category: Marketing Cloud

What do you wish you knew about Marketing Automation before you started?

What do you wish you knew about Marketing Automation before you started?

At Arachne, we proudly provide training for Salesforce Marketing Cloud and love enabling people on the platform.

But that’s only half the story.

A good Marketing Automation Program requires you to be across strategy, a solid understanding of data, being across local laws and regulations…and that’s just the start.

We’re looking to provide the market with a robust, well researched and relatable training course that up skills new Marketing Automation professionals, regardless of the platform they choose to use. 

This includes modules such as writing for a webpage, briefing a design team and developing reporting benchmarks.

We’ve been busy writing content, developing use cases and exercises, but, with two decades of experience in online communications, we know that real-life experiences resonate better than anything.

Help us to help the next generation of Marketing Automation Professionals. By building upon your experiences, we’ll empower  them to drive the best possible outcomes.

We’d love to hear what you come up with. Send us a story or quote to include in one of our training sessions through the form below.

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Social Studio & Marketing Cloud Release Jan 2021

There’s some new releases coming to Social Studio and Marketing Cloud, and we can’t wait to jump in and take a look. With the release notes just being published, here are the enhancements we’re most excited about.

Social Studio

Multi-Factor Authentication

Social Studio and Social Studio Mobile now support Multi-Factor Authentication (MFA), further protecting your social accounts. This can be enabled in Admin, with your users being prompted to set up MFA when they next login.

Enhanced Single Sign-On

Administrators can now enforce Single Sign On (SSO) across users in Social Studio. Once SSO has been setup in Admin and tested, set SSO as the required login method. While, improving the trust and security of Social Studio, it’s also easier for users login, too.

Marketing Cloud

Datorama Reports for Marketing Cloud

Coming February, this addition to Analytics Builder gives you detailed insights and analysis for emails and journeys. If you’re a Corporate, Enterprise or PRO customer, with Discover enabled in your account, you’ll have access to a whole new level of dashboards, scheduled reports and pivot tables.

Customer 360 Enhancements

There are lost of updates here, including unifying customer records based in their device and creating data streams from your web sites and mobile apps! We’re sure you’ll find something in the thirteen enhancements to help you build better audiences.

Use WhatsApp in Journeys

Using a new journey activity, you’ll send WhatsApp messages to your audience and automate responses. These can be personalised with Content Builder and the API partnership with Sinch to improves how your conversations flow.

AMP-Powered Emails

Improve the accuracy and relevance of your emails highly personalised and interactive content based on opening times. From March 1, Corporate, Enterprise and Pro accounts will be able to build out AMP emails through Content Builder. Find out more about AMP Emails at amp.dev.

 

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We’re a Trusted Marketing Cloud Trainer

Today, we were re-certified by Trailhead University to run the Build and Analyze Customer Journeys using Marketing Cloud (MKT101) class.

This five day course takes you through the Salesforce Marketing Cloud, from setting up the platform to configuring multi-step journeys.

Along the way, you’ll learn all about compliance and regulations, email marketing best practices, the Marketing Cloud data model as well as testing and troubleshooting techniques.

For anyone looking to get a start on Marketing Cloud, or if you’re using Marketing Cloud day-to-day, this course builds up your knowledge of the platform and email marketing, making you an important asset to any marketing communications team.

We’re really excited to provide training to Salesforce Marketing Cloud customers on behalf of Salesforce and look forward to seeing you in class soon.

If you’d like to register for this course, please visit Trailhead University or speak to your Salesforce representative.

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