Email Marketing Best Practices

Become your Organisation's Email Marketing SME Today

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Overview

Email marketing programs are often the online lifeblood of an organisation. In this 1-day, expert-led class, you’ll discuss and learn current email marketing best practices, making you invaluable to your organisation. We’ll arm you with best practices around subscriber data, permissions, content, testing and reporting. Register today!

Who Should Take This Course?

This course focuses on marketers and communications specialists, managing email marketing. If you’re new to email marketing, you are looking to further your knowledge, this course is perfect for you.

When You Complete this Course, You’ll be able to:

– Discuss and identify compliance with local and international laws and regulations
– Discuss opt-in permissions, bounce management and unsubscribe processes
– Understand how data can be imported, joined, segmented and queried to create audiences
– Understand deliverability and how to monitor for issues
– Use design best practices to establish templates and content to expand your email offering
– Implement a robust pre-launch testing process
– Identify where to use Automations to reduce manual tasks
– Discuss and identify personalisation opportunities
– Develop a reporting strategy
– Develop a writing style that cuts through on email
– Maximise your organisation’s investment in email marketing programs

Topics Covered

– What is Email Marketing?
– Using Your Data to Build Audiences
– Creating Content: Emails, Templates and Content Areas
– Creating Content: Text and Images
– Personalisation
– Pre-launch Testing
– Reporting and Analysis

Format

Virtual (1 Day)
Onsite* (1 Day)
Onsite* (2 x 4 hours)

*Onsite training will be conducted in a COVID safe manner, with social distancing in place.

Cost

From $300 per attendee, with a minimum of five (5) attendees per course.

Email Platform

Salesforce Marketing Cloud will be referenced in this training, but the best practices discussed will be beneficial to any email marketing platform.

Our Trainer

Derek has almost two-decades experience consulting around online communications, with a focus on best practice and online customer service. He’s a certified Salesforce instructor, delivering training for Marketing Cloud on behalf of Salesforce.

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