Marketing Cloud Training Services
Your practice works hard to successfully implement Marketing Cloud. Solution Architects, Technical Architects and Implementation Consultants all providing the best possible solutions to your customers.
But delivering the solution to the customer can be challenging for these roles and we see training relegated to a quick handover at the completion of the project. All too often, this leads to a bad experience for the customer, especially if they can’t perform the tasks that they need to from day one, and impacts on your billable utilisation to go through questions and quick updates to the platform.
We focus on Outcomes
At Arachne, we’re all about enabling customers on Marketing Cloud. This could include email deployment, data imports and segmentation, reporting & analysis and much more. We’ll get your customers using Marketing Cloud quickly and confidently.
We’re Across Marketing Cloud
We provide training across Marketing Cloud, including:
- Analytics Builder
- Automation Studio
- Advertising Studio
- Best Practices
- Contact Builder
- Content Builder
- Email Studio
- Journey Builder
- Mobile Studio
- Pre-Implementation Training
- Social Studio
Training doesn’t need to wait until the end of the project. Enabling your customers at different stages of the build can help align their focus with your project plan and provide a demonstrable pathway to project completion. Also, we find that training during the project highlights changes that are required to accommodate your customer’s needs, helping your team proactively adjust the project requirements.
If there’s a training need, we’ll support it. We’re flexible in providing sessions, whether that is a one-on-one or a group session, or an onsite or virtual training session.
Our trainer, Derek, is a Certified Marketing Cloud Email Specialist and a Certified Marketing Cloud Consultant, with over three-hundred Trailhead badges. He’s worked on Marketing Cloud at ExactTarget and Salesforce, as well as Salesforce Partners Amicus Digital (Merkle) and Destined. Derek also conducts the Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training on behalf of Salesforce Trailhead Academy.
We’ve also had lots of success with our pre-implementation training, giving customers a deeper understanding of the platform and how it meets their needs before committing to a project plan. This leads to more informed requirements from the customer and less time explaining terms and concepts in planning and update meetings.