What is Social Studio?
Social Studio is part of the Salesforce Marketing Cloud suite. It gives you the ability to combine all your social accounts and team members into one platform, making it a lot easier, and faster, to publish out content, engage with your audience and analyse social content to develop actionable insights.
Who uses Social Studio?
Community Managers can run their team through Engage, ensuring that their team are focussing on the posts that are relevant to them. Using a customised workflow, they’ll be able to identify audience concerns and sentiment, proactively resolving issues before they escalate.
Brand Managers can quickly see campaign tracking, getting a handle on the attitudes of audiences through Analyze reports. Deep diving into the data can produce detailed Topic and Sentiment reports, giving you insight into content and audiences.
Marketers can quickly deploy and track posts and associate them with a wider campaign through labels. Using Social Listening, you’ll monitor your social channels, as well as your competitors, to driving deep insights into what the audience needs.
Social Studio Integrations
Integrations are the point of difference between Social Studio and other platforms. You can use Social Listening to create Advertising Studio audiences, provide Social Customer Service with a Service Cloud integration, automate processes with Social Studio Automate and visualise social content with Command Center.
Implementing Social Studio
We’ve got over a decade of experience implementing Salesforce social platforms. Over that time, we’ve developed a streamlined implementation process that builds out your solution as well as enables you across the platform.
Talk to us today about getting up and running on Social Studio.