Tag: social studio

What is Social Studio?

Social Studio is part of the Salesforce Marketing Cloud suite. It gives you the ability to combine all your social accounts and team members into one platform, making it a lot easier, and faster, to publish out content, engage with your audience and analyse social content to develop actionable insights.

Who uses Social Studio?

Community Managers can run their team through Engage, ensuring that their team are focussing on the posts that are relevant to them. Using a customised workflow, they’ll be able to identify audience concerns and sentiment, proactively resolving issues before they escalate.

Brand Managers can quickly see campaign tracking, getting a handle on the attitudes of audiences through Analyze reports. Deep diving into the data can produce detailed Topic and Sentiment reports, giving you insight into content and audiences.

Marketers can quickly deploy and track posts and associate them with a wider campaign through labels. Using Social Listening, you’ll monitor your social channels, as well as your competitors, to driving deep insights into what the audience needs.

Social Studio Integrations

Integrations are the point of difference between Social Studio and other platforms. You can use Social Listening to create Advertising Studio audiences, provide Social Customer Service with a Service Cloud integration, automate processes with Social Studio Automate and visualise social content with Command Center.

Implementing Social Studio

We’ve got over a decade of experience implementing Salesforce social platforms. Over that time, we’ve developed a streamlined implementation process that builds out your solution as well as enables you across the platform.

Talk to us today about getting up and running on Social Studio.

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Social Studio

Social Studio is your single platform to publish social content, engage with your audience and run analysis across posts, networks, audiences, products, brands, competitors and more.

The intuitive user interface provides a collaborative space to manage and analyse your content and performance.

You’ll be able to

  • Use collaborative Workspaces across region, brand or business unit teams
  • Use calendars to  create, manage and preview content.
  • Tailor social content to networks and audiences.
  • Promote content with Facebook ads in Social Studio
  • Use approval rules to protect your brand and maintain a consistent and accurate voice.
  • Engage & respond with your audiences,  without compromising on your processes or goals.
  • Automate actions and processes using Macros.
  • Measure your performance by post, subgroup, label, campaign, or particular audience target.

Listen & Analyse

We’ll tap in to conversations happening on over 650 million sources. Understand what customers think about your brand, your products and how the competition stacks up. We’ll help you draw out insights and reports to make informed marketing, advertising and communications decisions.

Plan & Publish

Manage your social campaigns and team with collaborative workspaces and an intuitive publishing platform. Be confident that the right content is sent with approval rules and control access with configurable roles and permissions.

Engage & Connect

Delight your customers with quick and accurate responses to questions. We’ll develop participation strategies that guide how and when to respond to content, and build the solution into Social Studio using templates, macros and labels.
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