2020 saw a dramatic increase in the use of social networks. This was across many facets, with the audience using online social networks to connect with friends, get latest news and connect to brands. They also talk about their experiences with brands. A lot.
“It used to be that if you made a customer happy, they would tell five friends. Now with the megaphone of the internet, whether online customer reviews or social media, they can tell 5,000 friends.” – Jeff Bezos, Forbes 2017.
The challenge for your brand is that there are literally millions of places that the audience can talk about you. Review sites, forums, comment sections, news sites and blogs plus many more can all be used.
You can’t be in all these places at once, but you don’t want to miss out on the valuable insights that can be gained.
That’s why you need a social listening strategy.
What Can Social Listening Do?
Social Listening taps into conversations that happen across web 2.0 properties, which are sites that allow audience participation, such as creating content or sharing media.
A social listening strategy uses keywords to hear conversations on these sites. Keywords are based around brands, products, key people, campaigns or even competitors. To refine the strategy, we focus on specific web properties, exclude words and phrases, or join words and phrases together.
Once the keywords are selected, your social listening strategy shows these mentions in a Dashboard Report. This shows the volume of mentions, the sentiment of the audience, the networks used, top words used by the audience and much more.
You can use filters to show a number or reports that focus on different products, competitors or a specific audience type, with insights informing the copy written, advertising strategies and networks to focus on.
Get Started Today
It’s estimated that only around 8% of brands are using Social Listening and getting setup is straightforward with low risk. Contact us today and we’ll use our decade of experience to get the best social listening strategy working for you.