Marketing Cloud Training & Enablement Services
Who We Are
We’re a Salesforce Partner that focuses on Training & Enablement for Marketing Cloud & Commerce Cloud.
Founded in 2020
Previous Roles with ExactTarget / Salesforce / Amicus Digital
Certified Trailhead Academy Instructor
Salesforce Base Partner
Rapid Implementations
Marketing Cloud Personalization
Our Purpose
We Want Customers Using Platfoms As Quickly & Effectively As Possible.
We Do This By:
Understanding the Customer’s Business Goals & Needs
Developing User Friendly, Low Code Training Materials & Exercises
Customised Training Based on Roles, Projects & Industry
Rapid Implementation Solutions
Well designed Implementation Packages
Using This Approach:
Builds Trust Across the Ecosystem
Reduces Customer Attrition and
Improves Customer Satisfaction
Key Challenges
Marketing Cloud customers face a number of challenges when starting out:
Contract Start
Who to Contact?
Skill-set needed
Selecting a Partner
Why Focus On Training?
The Talent Challenge
20% Growth Rate by 2026*
175 000 Roles tied to Salesforce in AU by 2026*
104 000 New Salesforce Roles in AU by 2026*
Business Needs to Act Now to:
Upskill their Teams and Organisations
Retain Skilled Staff
Meet & Exceed Customer’s Digital Expectations
Trailhead Academy
Build & Analyze Customer Journeys using Marketing Cloud (MKT 101)
Link Your Salesforce Data Using Marketing Cloud Connect (MCC 201)
Implement Marketing Cloud Personalization (MKT 301)
Trailblazer Bootcamp for New Marketers (TVB 301)
Prepare for your Marketing Cloud Administrator Certification Exam (CRT 250)
Customers can use Salesforce Learning Credits to attend Academy Courses.
Platform Training
Attendees use a live Marketing Cloud Business Unit and work on real-life scenarios, building confidence and successful Salesforce professionals.
Introduction To Salesforce Marketing Cloud
Best Practices With Salesforce Marketing Cloud
Administer Salesforce Marketing Cloud
Salesforce Marketing Cloud Pre-Implementation Training
Industry Training
Our Industry Training solutions take attendees through Marketing Cloud with exercises that are relevant to them.
Healthcare, Retail, Financial Services & Not-For-Profit courses available now.
Pre-Implementation Training
Collaborate With Your Partner From Day One.
This course focuses on up-skilling your team to work effectively with their implementation partner, so your internal resources are ready to collaborate from day one.
It discusses Marketing Cloud terminology, Project methodology, and communication strategies. We’ll also talk about data, content and automations in Marketing Cloud, helping teams make better decisions throughout the implementation.
Rapid Implementations
We’ll build out a foundational Marketing Cloud or Account Engagement Implementation in 5 days for $5000 (AUD ex-GST), including one day of training.
Marketing Cloud
Configure account for Email Sends, up to 5 Users, configure Marketing Cloud Connect, setup Lead, Contact and Account relationships, one email template, SQL joins and Automation, 1 day of handover training.
Account Engagement
Install & configure Account Engagement with 1 Business Unit, create users, map Account Engagement and Salesforce fields, setup Connected Campaigns, setup Domain Tracking, up to ten list segments, one email template, one Layout Page template, one Day of Training.
Thank You
If you’d like more information, call me on +61431 162 386 or email info@arachne.com.au.