Salesforce Marketing Cloud Pre-Implementation Training

Overview

Your Marketing Cloud implementation will provide you lots of opportunities and insights.

How you implement Marketing Cloud will guide how effectively and efficiently you use the platform over the coming years.

This course focuses on up-skilling your team to work effectively with their implementation partner, so your internal resources are ready to collaborate from day one.

Who Should Take This Course?

This course is ideal for marketing teams and professionals who are preparing to undertake a Marketing Cloud implementation with a partner.

Duration

This session a full day. This can be flexible, so contact us with your needs and we’ll work out a solution that works for you and your team.

What’s Covered?

In this course we’ll outline what Marketing Cloud is and what your team can do to streamline the implementation.

Agenda

What is Marketing Cloud?

An overview of Salesforce Marketing Cloud, covering its features, functionalities, and benefits for effective marketing campaigns.

The Marketing Cloud Implementation Team

We’ll provide an outline of what an effective Marketing Cloud Implementation team looks like and who has responsibility for what.

Effective Project Methodologies

This part of the training discusses the different project methodologies used by partners and how you can use them to maximise delivery.

Communicating through the Implementation Project

Effective communication and meeting strategies will be discussed, as well as how to identify and manage issues in the project.

Understanding Consent, Contacts & Subscribers

We’ll discuss the importance of the contact model in Marketing Cloud and how you should prepare your contact data before the implementation. We’ll outline what a subscriber is and tracking consent.

Data in Marketing Cloud

Data impacts on almost everything in Marketing Cloud. We’ll discuss how Marketing Cloud imports and holds data and how this data can be used for segmentation, personalisation, automated journeys and much more.

Content in Marketing Cloud

There’s a wide variety of content that can be created and managed in Marketing Cloud. We’ll discuss what content can be built, integrating third party content libraries and strategies to manage access to content.

Marketing Automation

Marketing Cloud provides powerful automation tools, benefiting your team. Understanding which tools should be used for which purpose will help you brief your implementation partner and ensure a faster delivery.

Cross-Channel Communications

Cross-Channel communications are acheived with a combination of data, content and automations. Your team will be able to define the purpose of a Cross-Channel Journey and identify the data and content needed to support it.

Price

Pricing for this course starts at $700 per attendee. This includes lunch and refreshments. Contact us for not-for-profit pricing.